SHORT-TERM ACTIVATION

 

Grow DeSoto- Strip Mall Redesign + Reprogram: DeSoto, Texas

The City of DeSoto partnered with local developer, Options Real Estate, to redesign a suburban strip shopping center and reprogram its vacant anchor tenant as a cutting-edge entrepreneurial incubation center. While the space will continue to use its current structure, it will be reprogrammed to feature shared offices, several small retail tenants, local services, and an indoor/outdoor event area. The parking lot is under redesign to support small truck-and-trailer based vendors and a public gathering space. ASH+LIME is managing the redesign, zoning, and special events, along with aiding public outreach and incubation strategies. 

 

Crowdus Park: Dallas, Texas

Crowdus Park was a block-long, four-day demonstration of a potential public space in Deep Ellum, Dallas’ most urban and creative neighborhood. ASH+LIME worked with city officials, three architecture/landscape architecture firms, dozens of artists, and over 100 volunteers to design and program the pop-up park. ASH+LIME guided permitting and production while coordinating the fundraising efforts.

Deep Ellum Outdoor Market Brandon Castillo, CoFounder Ash and Lime

Deep Ellum Outdoor Market: Dallas, Texas

ASH+LIME co-founder and Partner Brandon Castillo started the DEOM and ran it for about six years. Brandon brought an instinct for urban activation to the DEOM. The market played a key role in bringing consistent daytime activity to a walkable urban neighborhood which was traditionally dominated by nightlife. He replicated this model in various Dallas neighborhoods, including the Design District, Downtown Dallas, Lower Greenville, and Knox Street. 

 

Garland_Food_Truck_Loft

Food Truck Loft: Garland, Texas

Local Garland property owner and developer Robert Smith engaged ASH+LIME to program a roofless, burnt out, long-abandoned building. Two weeks later, the first event in this new space attracted about 600 people. It has become a permanent event space that has played a key role in attracting other businesses and bringing new visitors. It was a major impetus in the square’s subsequent revitalization.

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West End Fusion: Dallas, Texas

ASH+LIME worked with various Downtown/West End stakeholders (Downtown Dallas Inc., El Centro College, Dallas Police Department, DART police) to design and plan a potential event series called West End Fusion. The proposed designs and programming strategies are intended to create an active environment that promotes a greater sense of safety in Rosa Parks Plaza and the surrounding station area.